LAPD Recruitment Social Media Campaign

LAPD Recruitment Social Media Campaign

Police Recruiting and Hiring OVERVIEW Although LAPD has a recognizable brand, they want to shift popular understanding of what it means to be a police officer and, at the same time, be able to attract more diverse candidates. The i-team created a two-part campaign to...
Improving Police Hiring Process Using Behavioral Science

Improving Police Hiring Process Using Behavioral Science

Police Recruiting and Hiring OVERVIEW The i-team is using innovative, data-driven strategies bolstered by behavioral science expertise to modify popular perceptions of careers in policing and increase interest in joining the LAPD. The i-team is also using behavioral...
Chat Bot Automated Response System for Police Recruits

Chat Bot Automated Response System for Police Recruits

Police Recruiting and Hiring OVERVIEW The LAPD’s hiring process is both rigorous and complex. Each month, potential candidates make thousands of calls to the Personnel Department’s Public Safety Division, often to ask basic process questions. Although...
Pledge to Patrol Workforce Opportunity Program

Pledge to Patrol Workforce Opportunity Program

Police Recruiting and Hiring OVERVIEW Pledge to Patrol, also known as the Associate Community Officer Program (A-COP) is a newly developed and newly funded LAPD employment program. The program targets young Angelenos who have been outstanding participants in the Los...
Police Program Alumni  Database

Police Program Alumni
Database

Police Recruiting and Hiring OVERVIEW Using a low-cost Customer Relationship Management (CRM) tool, the i-team created an online resource that allows for consistent tracking of youth program graduates so that staff are able to remain in contact with all alumni via...